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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

How to Throw a Shelter Kitten Shower

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Doggy Day Outs, Field Trips & Short-Term Fosters: Reducing Stress in Shelter Dogs While Increasing Volunteers and Adoptions

Discover simple and effective strategies to involve your community in volunteer outings that help reduce stress for shelter dogs and increase adoptions.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Join The Rescue Effect