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10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

How to Get Great Photos of Your Available Animals

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

Download the Latest Shelter Planning Calendar

To help you optimize the possibilities every month of the year can bring to animals in your care, we've created this free, shelter-focused calendar.

How to Run a Virtual Adoption Event

Learn the logistics of holding a virtual adoption event from Humane Rescue Alliance.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

How to Write Compelling Bios

Whether you’re going for bios that are sweet and simple or ones that have a little more flair, download these resources to help keep your copy compelling.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Join The Rescue Effect