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Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

Use these five tips to keep funds coming in during fee-waived adoption promotions.

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

Want to host a successful large-scale adoption event? Use these 12 terrific tips from your colleagues who have been there, done that.

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

Use these tips to help get your staff up and running on the TikTok app and start promoting your animals in a fun, interactive way!

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

This Pittsburgh shelter came up with a super-portable enrichment idea that’s simple and quick to put together for instant canine fun.