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Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

Choosing and Working with Offsite Adoption Partners

Here’s how to find community partners to help you create a successful offsite cat adoption program.

How to Write Compelling Bios

Whether you’re going for bios that are sweet and simple or ones that have a little more flair, download these resources to help keep your copy compelling.

4 Tips for Prepping Animals Before a Big Adoption Event

Preparing your animals for a large-scale event is a big undertaking. Use these four tried-and-true tips from your colleagues in the field.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

5 Tips for Making Virtual Adoptions a Success

Learn five tips for working with foster families to conduct virtual adoptions.

Research on Fee-Waived Animal Adoptions

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Join The Rescue Effect