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Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

How to Get Great Photos of Your Available Animals

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

Research on Fee-Waived Animal Adoptions

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

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