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Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Partner with a retail mall to increase adoptions and find homes for special needs pets.

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

Use these five tips to keep funds coming in during fee-waived adoption promotions.

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality