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How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

5 Tips on Leveraging TikTok for Animal Shelters and Rescues

Use these tips to help get your staff up and running on the TikTok app and start promoting your animals in a fun, interactive way!

Research Comparing Costs of Trap/Neuter/Return (TNR) and Euthanasia

Learn about the relative costs of trap-euthanize vs trap-neuter-return and when they can decrease the population of community cats!

Choosing and Working with Offsite Adoption Partners

Here’s how to find community partners to help you create a successful offsite cat adoption program.

Meet Your Match® Survey and Guides to Download

Canine-ality and Feline-ality guide and survey for the Meet Your Match adoption program

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Fireworks Safety Tips Poster and Social Media Graphics

Share this poster with your foster families and adopters to give them tips on how to keep their dogs, cats, and equines safe during fireworks.

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

ASPCA Kitten Nursery and Foster Families Help 10,000th Kitten

The ASPCA New York Kitten Nursery reaches a new milestone and celebrates helping its 10,000th kitten with the help of foster families.

Join The Rescue Effect