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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Online Resource Launches for Owner-to-Owner Adoptions

An online community, getyourpet.com, has launched to connect people who want to adopt pets with people who need to rehome their pets.

They Did It: Created a Kitten Foster Mentor Program

See how Cat Adoption Team created a kitten foster mentor program that provides backup medical care to kitten fosters.

Foster Pet Social Media Graphics

Use these social media overlays to promote animals available for adoption through foster homes.

Dakin Humane Society's Progressive Adoption Programs

This shelter's open adoption plan replaces inflexible rules with congenial, collaborative communication between shelter and adopters.

A Mobile Clinic for Stray, Unowned, or Community Cats

Read how this mobile cat coalition provides services for stray, community, and unowned cats across three states.

6 Tips for Following Up with Adopters

Following up with adopters is a key part of keeping people and pets together. Check out these tips to help your organization design an effective follow-up process.

They Did It: Reinvented How They Talk About Behavior in Shelter Animals

Two experts provide examples and tools for messaging behavior in shelter animals that can be easily implemented into daily operations.

4 Tips for Sheltering Community Cats in Winter

Want to provide comfort and safety to community cats in the cold winter months? Here’s how to build a shelter for feral cats on the cheap.

Join The Rescue Effect