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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Adoption Ambassadors Foster Program

Adoption Ambassadors is foster care taken to the next level: You supply simple training and a few tools, and foster parents take it from there.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

Special Considerations for Community Cats at S/N Clinics Guide

Get this downloadable guide that explains the specific needs of community cats in a spay/neuter clinic.

Sample Foster Recruitment Flyer

Use this foster recruitment flyer as inspiration to create your own and enlist your community in saving lives.

Turn your Foster Caregivers into Expert Marketers

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

They Did It: Decreased Length of Stay with Post-Adoption Spay/Neuter Contracts

Learn how 1 shelter used post-adoption spay/neuter contracts to get pets into homes faster and open space for more animals in need.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

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