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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

ASPCA Kitten Nursery and Foster Families Help 10,000th Kitten

The ASPCA New York Kitten Nursery reaches a new milestone and celebrates helping its 10,000th kitten with the help of foster families.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Special Considerations for Community Cats at S/N Clinics Guide

Get this downloadable guide that explains the specific needs of community cats in a spay/neuter clinic.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Holiday Heroes Provide Short-Term Foster Care

Try a short-term fostering program over the holidays (or any time) to engage new volunteers!

Feline Foster Care Guide

Whether you’re launching a foster program or looking to enhance an existing one, this Feline Foster Care Guide can equip your team and foster families with all they need to succeed.

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

Sample Foster Recruitment Flyer

Use this foster recruitment flyer as inspiration to create your own and enlist your community in saving lives.

Join The Rescue Effect