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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Contract Language for Unaltered Animal Adoptions

Add this language to your adoption contract when adopting out unaltered animals in order to release your organization from liability and ensure the adopter will spay/neuter the animal when services are available.

Winter Shelter Bins for Community Cats FAQ

Help outdoor and community cats and kitties stay warm this winter with inexpensive foam coolers! Learn how to build one.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

How to Use Online Orientation for More Foster Parents, Less Staff Burden

Read how online orientation can increase your pool of foster families and decrease the burden on your staff and resources.

They Did It: Reinvented How They Talk About Behavior in Shelter Animals

Two experts provide examples and tools for messaging behavior in shelter animals that can be easily implemented into daily operations.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

Tips for Socializing a Puppy

Follow these two creative tips for socializing puppies during periods of social distancing.

Join The Rescue Effect