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Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

New ASPCA Survey: Vast Majority of Dogs and Cats Acquired During Pandemic Still in Their Homes

As COVID-19 restrictions are lifted, 90% of dogs and 87% of cats are still in their homes.

Download the Kitten Season Survival Guide

Whether you’re riding a kitten season wave or bracing for impact, you’ll find tools & tips to keep you calm and move those kittens along.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Bust More Myths, Get More Fosters

Here are the seven top myths about fostering kittens with their answers. Share with staff and other foster parents so they can recruit friends & families.

10 Ways to Thank Animal Foster Families

Try these free and low-cost tips to show gratitude for your animal shelter or rescue’s foster families.

ASPCA Kitten Foster Training Course

This short course will provide you with the necessary information to begin your feline fostering journey. This course can be used by other shelters to train fosters on caring for kittens and preparing them for adoption.

Handling Cats Who Display Overt Aggression

Learn how to handle aggressive feline behaviors with the Feline-ality Interactive Glossary and a guide to recognizing cat body postures.

Join The Rescue Effect