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Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

Technology Resources for Virtual Meet-and-Greets and Adoption Processing

When conducting virtual adoptions, consider this overview of technological needs, including shelter software, electronic document signing, and web conferencing.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Engaging Foster Parents to be Adoption Ambassadors

Learn about a program that will help give your at-risk dogs an improved quality of life and a good chance of finding a home.

Adoption Ambassadors Resources: Take-Home Checklist

This checklist will ensure your Adoption Ambassadors are leaving your shelter with all the supplies they need to care for and market their foster pets.

Matchmaking Made Easy: Conversational, Nonjudgmental Adoption Counseling Tips & Language Guide

Download these easy conversation guides to help with nonjudgmental adoption counseling that uses positive, inclusive language to build trust and increase adoptions.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.