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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Foster Kitten Supply Wish Lists and Checklists

Use a sample wish list and checklist to gather needed supplies for foster kittens.

Improve the Shelter Experience for Adopters

Wisconsin Humane Society improves the adoption experience, from first impression to post-adoption follow-up.

Tips to Make Dog Adoptions Stick

Follow these tips from dog expert Patricia McConnell to help maximize the chance for a lasting dog adoption.

Collect Adoption Interest with Online Applications

Check out these online adoption interest applications and use them as inspiration to create your own.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

8 Tips to Find More Foster Families During Crisis

Use these 8 tips to find foster families during an emergency quickly.

Join The Rescue Effect