Horse Matchmaking 101: Evaluation and Training
Learn about systems and processes that can be adopted by any shelter or rescue to increase the number of successful equine adoptions.
How to Write Horse Adoption Listings
Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.
Poster and Shareable Graphic Showing Financial Benefits of Horse Adoption
Customize a poster and shareable graphic to show your community how economical it is to adopt a horse from you.
Marketing Checklist for Horse Adoption Organizations
Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.
How to Create a Customer-Friendly Horse Adoption Application
Discover how to welcome equine adopters to your organization with a welcoming approach and simple adoption application or adoption interest survey.
Adopt a Horse Month Communications Guide
Share your adoptable equines using these promotional resources, including a sample press release, talking points, social media graphics, and more.
5 Ways to Engage Potential Horse Adopters
Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.
New Horse Adopter Guide
Share this handy guide from Horse Illustrated with all your new equine adopters.
How to Take Compelling Photos of Adoptable Horses
Learn how to attract equine adopters by taking compelling photos of every horse in your care.