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Adoption Marketing

Adoption Ambassadors

Adoption Ambassadors is foster care taken to the next level: You supply simple training and a few tools, and foster parents take it from there. 

Adoption & Placement

From fostering to fee-waived to open adoptions, this section is teaming with tips, how-tos and tools to help you–and your fosters—find homes for more animals.

Adopter Support: Helping Adopters Succeed

Learn about a successful post-adopter support program that proactively reaches out to adopters to offer assistance with common problems.

Pet Adoption Certificate from Foster Family to Adopter

Dog foster families can share this adoption certificate, which serves as a commemoration of the pup’s gotcha day and a contact information sheet.

Adoption Ambassadors Resources: Instructions for Adoption and Payment Paperwork

Your Adoption Ambassadors need guidance when it comes to finalizing the adoption of their foster pet, and our bulleted, customizable list does the trick.

Adoption Ambassadors Resources: Adopter Hot Spots

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

Waiving Adoption Fees at the ASPCA’s Adoption Center

The ASPCA Adoption Center's successful fee-waived program began in September 2008 when it launched a "Free Over Three" promotion for cats three years and older and adoptions soared!

Adoption Programs & Promotions

Tips for Communicating with Adopters

This video has great tips on talking with potential adopters.