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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

They Did It: Raised $40,000 for a New Play Yard in Just 24 Hours

NHA raised $40K in just 24 hours for an outdoor play yard for their dogs, which provided both placement opportunities & behavioral support.

10 Tips for Shooting Great Video of Your Shelter Animals

Looking for some quick tricks on producing sharp, professional videos to promote your services and shelter animals? Here are our top tips for high-quality video

Medicating Picky Eaters

Learn tricks to get even the finickiest eaters to successfully take the medications that will help them the most.

Feline Infectious Peritonitis

Learn about the prevention, transmission, diagnosis and treatment of Feline Infectious Peritonitis (FIP) in an animal shelter environment.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

Adoption Ambassadors Resource Hub

Find a collection of resources to help get animals adopted directly from volunteer foster homes.

Research on Fee-Waived Animal Adoptions

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

Factors Affecting Reporting and Recognizing Animal Cruelty by US Veterinary Professionals

ASPCA research suggests providing veterinary professionals with training on recognizing animal abuse and providing workplace policies on responding to suspected cruelty increases the likelihood they will notify authorities.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Join The Rescue Effect