Search Search Search Topic Adoption & Placement (-) Reaching & Supporting Adopters (-) Promotions & Events Active FiltersReaching & Supporting Adopters Group 9 Promotions & Events Group 9 Clear All How to Go Live on Facebook, Instagram, and Twitter Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live. Refresh Your Marketing for Long-Term Shelter Animals Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals. They Did It: Surprise Kitten Visit Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.