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Adoption Programs & Promotions

Creating Adoption Processes that Truly Support Saving Lives

Learn specific strategies for engaging staff, volunteers, and the community to increase the volume and success of your adoptions.

Fewer Animals Available for Adoption May Mean More Animals Go Home

Discover how one organization increased cat adoptions by reducing the number of cats available for adoption.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

Effectively Managing Equine Adoption Inquiries During Busy Times

Read our quick tips for ensuring that equine adopters are interested and excited about adopting, regardless of whether or not you have the right horse for them right now.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

Processing Adoptions for Offsite Cats

Want to reduce length of stay for cats? Here’s how to handle the adoption process for offsite cats.

ASPCA Increases Nationwide Equine Adoption Efforts with Addition of The Right Horse Initiative

Learn about the ASPCA’s addition of The Right Horse Initiative to our roster of lifesaving programs.

Reaching & Supporting Adopters

Make it easy for adopters to keep their pets with these resources for managing behavior issues and other concerns in the early days of adoption.