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10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

Mother's Day, Your Way

Here's a collection of the clever and sweet ways the field has engaged the community as inspiration for planning your next Mother's Day promotion.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Helpful Links for Disaster Planning

Websites with excellent information and resources for those planning for or otherwise involved in the care of animals in disaster.

10 Ways to Thank Pet Foster Families

Try these free and low-cost tips to show gratitude for your animal shelter or rescue’s foster families.

Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

5 Social Media Tips to Promote Shelter Dogs

Use these five tips to help develop a strategic social media plan for campaigns like Adopt a Shelter Dog Month – and any time of the year!

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.