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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

They Did It: DIY Capital Campaign

Learn the successful strategies employed when a Colorado large-animal sanctuary needed to raise $100,000 fast.

Animal Housing in Shelters: Primary Enclosures, Kennels, Cages & Rooms

Proper housing in animal shelters is essential in providing quality and humane animal care.

They Did It: Throwing a Slumber Party for Shelter Animals

Learn how an Arizona agency gave shelter animals some R&R—and some potential new homes at the same time.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

How to Use Online Orientation for More Foster Parents, Less Staff Burden

Read how online orientation can increase your pool of foster families and decrease the burden on your staff and resources.

4 Effective Strategies to Adopt Out Foster Kittens

Learn four effective ways to find homes for foster kittens, including Adoption Ambassadors, mega-adoption events, pet supply stores and relocation.

They Did It: Reduced Barriers for Equine Adopter Engagement and Post-Adoption Support

Discover how West Virginia Horse Network used creativity and innovation to both attract and support first-time equine adopters.

Helping Horses Find Homes

Research suggests there are enough homes for all the country’s at-risk horses. It’s the ASPCA’s goal to help equine organizations find those homes.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

Join The Rescue Effect