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5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Promoting Your Grant to Attract More Funding

Gain tips on leveraging communications around grants to spotlight the important work you do, while keeping funders happy and informed.

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

ASPCA National Adoption Weekend Promotional Toolkit

Use these social and traditional media resources to publicize your participation in the ASPCA National Adoption Weekend: #AdoptFromHome and Help More Animals.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

proud man with his dog holds sign that reads that he has adopted the dog

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Customizable, Attention-Grabbing Cat Promotion Posters

Need to grab attention & get those kitties adopted? Customize these fun posters for your agency!

They Did It: Creating More Vertical Space for Cats

To provide more enrichment for the cats in their care, this California shelter installed a new climbing wall.