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8 Ways to Promote Black Cats

When you’ve got ‘em, flaunt ‘em. Check out these promos from the field.

11 Ideas to Promote Your Shelter Animals on Black Friday

Want that quintessential line out your door the day after Thanksgiving? Go ahead, try a Black Friday adoption promo for your shelter's animals.

Promoting Your Grant to Attract More Funding

Gain tips on leveraging communications around grants to spotlight the important work you do, while keeping funders happy and informed.

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

ASPCA National Adoption Weekend Promotional Toolkit

Use these social and traditional media resources to publicize your participation in the ASPCA National Adoption Weekend: #AdoptFromHome and Help More Animals.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

proud man with his dog holds sign that reads that he has adopted the dog

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Customizable, Attention-Grabbing Cat Promotion Posters

Need to grab attention & get those kitties adopted? Customize these fun posters for your agency!

Plan Ahead: 9 Ways to Rock Black Friday

Want them lining up to adopt on November 25? Here’s a selection of Black Friday promos to try on for size