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8 Ways to Promote Black Cats

When you’ve got ‘em, flaunt ‘em. Check out these promos from the field.

black cat on black background with bright green eyes

11 Ideas to Promote Your Shelter Animals on Black Friday

Want that quintessential line out your door the day after Thanksgiving? Go ahead, try a Black Friday adoption promo for your shelter's animals.

Plan Ahead: 9 Ways to Rock Black Friday

Want them lining up to adopt on November 25? Here’s a selection of Black Friday promos to try on for size

Promoting Your Grant to Attract More Funding

Gain tips on leveraging communications around grants to spotlight the important work you do, while keeping funders happy and informed.

Downton Tabby parody cat promotion poster with fancy dress cats with castle

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

proud man with his dog holds sign that reads that he has adopted the dog

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

7 Tips To Place More Senior Pets

These seven tips may help you encourage potential adopters to consider adding an older, sernior pet to the family.

Customizable, Attention-Grabbing Cat Promotion Posters

Need to grab attention & get those kitties adopted? Customize these fun posters for your agency!

smiling dog in arms of woman inside shelter

9 Brilliant Dog Promotion Ideas

Use these 9 promotions from shelters and rescues throughout the country to set your creative muse free!