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8 Ways to Promote Black Cats

When you’ve got ‘em, flaunt ‘em. Check out these promos from the field.

Black Is Still The New White

With Halloween around the corner, Dr. Emily Weiss shares the facts about black cats—and what you can be doing to get more adopted.

11 Promo Ideas For Black Friday

Want that quintessential line out your door the day after Thanksgiving? Go ahead, try a Black Friday promo.

8 Great Valentine’s Day Promotions

Plan Ahead: 9 Ways to Rock Black Friday

Want them lining up to adopt on November 25? Here’s a selection of Black Friday promos to try on for size

Promoting Meet Your Match

Tools and resources you need to talk about Meet Your Match with your adopters and promote the program in your community.

Promoting Your Grant to Attract More Funding

Gain tips on leveraging communications around grants to spotlight the important work you do, while keeping funders happy and informed.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

Update: Fewer Makes For More

We had hoped to see a small increase in transition rate, so we were knocked out of our seats when we found that transition rate had more than DOUBLED!

Fewer Makes For More

Dr. Emily Weiss covers a controversial topic and shares research showing adoptions increase by having fewer animals available on the adoption floor.