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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

Volunteers

From recruitment to training to managing and thanking your volunteers, we’ve got resources to help you create, expand or improve volunteer programs.

Animal Shelter Essential Resources

Access back-to-basics essential tools and content to train animal shelter staff and share best practices from animal care and health to community engagement, behavior, and more.

Programs & Operations

We’ve provided information to help you fill your many roles as well as forms and samples useful for hiring & firing, volunteer management, and fundraising.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

ASPCA Learning Lab

The ASPCA Learning Lab’s mission is to elevate behavioral healthcare for dogs and cats in animal shelters by providing free online and in-person training to staff and volunteers.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

Reaching & Supporting Adopters

Make it easy for adopters to keep their pets with these resources for managing behavior issues and other concerns in the early days of adoption.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

Join The Rescue Effect