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Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

ASPCA Increases Nationwide Equine Adoption Efforts with Addition of The Right Horse Initiative

Learn about the ASPCA’s addition of The Right Horse Initiative to our roster of lifesaving programs.

Effectively Managing Equine Adoption Inquiries During Busy Times

Read our quick tips for ensuring that equine adopters are interested and excited about adopting, regardless of whether or not you have the right horse for them right now.

Creating Adoption Processes that Truly Support Saving Lives

Learn specific strategies for engaging staff, volunteers, and the community to increase the volume and success of your adoptions.

Shelter Behavior Roundtable: Post-Adoption Behavioral Support

Learn from our panel of experts as they explore the ins and outs of effective and efficient post-adoption behavioral support.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

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