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Supercharge Equine Adoptions with Innovative Marketing

Looking for clever ways to promote your available equines? Discover how 3 equine organizations use creative marketing ideas to find homes for horses.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

4 Tips for Prepping Animals Before a Big Adoption Event

Preparing your animals for a large-scale event is a big undertaking. Use these four tried-and-true tips from your colleagues in the field.

Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

10 Tips for Hosting Virtual Equine Adoption Events

Follow these tips to generate exposure for your adoptable horses and help them find their new homes.

Setting Up and Preparing for Offsite Cat Adoptions

Want to reduce length of stay for cats? Here’s how to set up and prepare for successful offsite cat adoptions.

Technology Resources for Virtual Meet-and-Greets and Adoption Processing

When conducting virtual adoptions, consider this overview of technological needs, including shelter software, electronic document signing, and web conferencing.

Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Join The Rescue Effect