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3 Tips for Growing Your Own Adopters by Welcoming First-Time Horse Owners

Discover how one agency has found success cultivating their community’s horse enthusiasts into quality adopters—and how you can do the same.

Roll Out the Welcome Mat: How to Find and Support Equine Adopters

Find out how two horse rescues appeal to and support a variety of equine adopters while ensuring good matches for their horses.

Adopt All Your Kittens in a Day: How to Hold a Low-Stress Event

Prepare for kitten season with this free webinar on planning and executing a mega-adoption event that's low on stress but high on adoptions.

They Did It: Created a Barn-Leasing Program to Grow Their Own Horse Adopters

Learn how an innovative barn-leasing program allows new adopters a place to board their horses and maintain the sense of community they've built with like-minded horse lovers.

5 Ways to Find More Foster Parents

Looking for more foster families? These five areas of focus can help you find people who may not have considered fostering before but welcome the opportunity.

Shelter Behavior Roundtable: Just-in-Time Tune-Ups to Get Animals Adopted

Need to help your shelter animals get ready for adoption? Join our expert panel to discuss best practices when deciding if an animal is adoptable and ready to find a new home.

The Rescue Effect: Tools & Resources for Animal Shelters

Join The Rescue Effect campaign in 2025. We're providing shelters and rescues the tools and resources they need to increase critical adoption, foster and community engagement without having to change any processes or policies.

Helping Horses Find Homes

Research suggests there are enough homes for all the country’s at-risk horses. It’s the ASPCA’s goal to help equine organizations find those homes.

Three Ways Animal Welfare Professionals Can Support a Factory Farm Detox This January

The ASPCA Factory Farm Detox is all about encouraging healthier and more humane eating in January and beyond

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.