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Mother's Day, Your Way

Here's a collection of the clever and sweet ways the field has engaged the community as inspiration for planning your next Mother's Day promotion.

Three Things to Consider About Your Shelter’s Soundscape

Three questions from Patricia McConnell help you tune in and dial down your shelter’s soundscape.

Using Your Newsletter to Tell Your Story

Your newsletter is your Number One vehicle for keeping donors engaged in your work and writing checks to support it. Use it to create enthusiasm!

Using Your Website to Tell Your Story

Whether your website is state-of-the-art or super-simple, read these strategies to ensure that it works for your fundraising efforts.

Tell Your Event’s Story with Compelling Pictures

Use these tried-and-true techniques for capturing pictures that tell the story of your special event.

Managers-Use Your Dog Training Skills

Basic dog training principles are effective in management.

They Did It: Doggy Day Out

Read about one agency's Doggy Day Out program that lets volunteers take dogs on trips of their choosing like hikes, beach trips, dinners and even sleepovers.

Expert Tips for Telling, Pitching & Sharing Your Stories

Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.

Tips to Make Dog Adoptions Stick

Follow these tips from dog expert Patricia McConnell to help maximize the chance for a lasting dog adoption.

Telling a Kitten’s Age in Four Steps

This four-step process will help you find a kitten's age. (Plus, print out our poster and keep it handy for accurate aging!)