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Fee-Waived Cats 101

This webinar explains the research behind fee-waived cats and teaches you how to prepare for a fee-waived event and determine which data to capture.

Get Started with Fee-Waived Adoptions

Are you ready to launch or expand a fee-waived program in your agency? Start with our webinar on the basics, then move on to great marketing ideas.

5 Tips to Keep Funds Coming in During Fee-Waived Adoptions

Use these five tips to keep funds coming in during fee-waived adoption promotions.

woman and child outdoors with pit type dog

3 Tips for Pre-Approving Adopters

Having more adopters than you have animals is a great problem to have. Follow these three tips to keep those potential adopters engaged and ready for when you do have their match.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.

Who Should I Be Testing? Untangling the Mystery of FeLV and FIV in Shelter Cats

Join us as we review the different feline retrovirus infections, and how to best manage these in the shelter environment.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.