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Adoption Marketing

Reaching & Supporting Adopters

Make it easy for adopters to keep their pets with these resources for managing behavior issues and other concerns in the early days of adoption.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

Five Steps to a Better Adoption Experience Download

This PDF details five steps to a better adoption experience, and can help you find good homes for your animals while taking a more conversational approach.

Virtual Animal Adoption Meet and Greet Example

Wondering what a virtual meet-and-greet straight from your foster family’s home looks like? Check out this video example.

Preparing for Off-site Equine Adoption Events

These quick tips and packing lists will take the stress out of off-site equine adoption events – for you and your horses.

Adoption Ambassadors Resources: Take-Home Checklist

This checklist will ensure your Adoption Ambassadors are leaving your shelter with all the supplies they need to care for and market their foster pets.

Dakin Humane Society's Progressive Adoption Programs

This shelter's open adoption plan replaces inflexible rules with congenial, collaborative communication between shelter and adopters.

5 Tips for Choosing a Big Adoption Event Location

Where you hold a large-scale adoption event can play a big part in its success. Follow these five tips from your colleagues in the field.