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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Understanding and Insights from Research of Lower Income Veterinary Clients’ Perceptions Related to Their Pets’ Quality of Life

Learn how low-income, Spanish- and English-speaking veterinary clients perceived their pets’ quality of life compared to other studies with more affluent pet owners.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

They Did It: DIY Capital Campaign

Learn the successful strategies employed when a Colorado large-animal sanctuary needed to raise $100,000 fast.

Tips for Managing Capacity Challenges from Oregon Humane Society

Oregon Humane Society offers useful tips for managing capacity for care and avoiding overcrowding.

Diagnostic Test Selection in an Animal Shelter Setting

Learn more about how to choose the appropriate veterinary diagnostic test and when to use them in the shelter.

They Did It: Reduced Barriers for Equine Adopter Engagement and Post-Adoption Support

Discover how West Virginia Horse Network used creativity and innovation to both attract and support first-time equine adopters.

They Did It: Created a Team to Keep Pets and Families Together

Animal Care Centers of NYC hired 2 special case advocates with social work backgrounds to help pet owners facing challenges, including housing issues, hospitalization, and incarceration.

Improve the Shelter Experience for Adopters

Wisconsin Humane Society improves the adoption experience, from first impression to post-adoption follow-up.

Access to Veterinary Care Resources

Use this resource hub to learn more about how veterinarians, animal shelters, universities, and community members can help make veterinary care more affordable and accessible for pet owners and their pets.