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How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

Choosing and Working with Offsite Adoption Partners

Here’s how to find community partners to help you create a successful offsite cat adoption program.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

Top Tips for Pet Adoption Events

Want to host a successful large-scale adoption event? Use these 12 terrific tips from your colleagues who have been there, done that.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

They Did It: Broodmare Adoption Programs

Discover how 2 equine organizations built broodmare placement programs to answer a unique and critical challenge in horse rescue.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Adoption & Placement

From fostering to fee-waived to open adoptions, this section is teaming with tips, how-tos and tools to help you–and your fosters—find homes for more animals.

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.