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Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

ASPCA Increases Nationwide Equine Adoption Efforts with Addition of The Right Horse Initiative

Learn about the ASPCA’s addition of The Right Horse Initiative to our roster of lifesaving programs.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

National Field Response Animal Cruelty Investigations

The National Field Response team responds to cruelty cases or natural disasters coast to coast, providing aid help immediately where needed.

National Capabilities for Animal Response in Emergencies (NCARE) Survey Results

Read the groundbreaking ASPCA survey that shows the readiness of U.S. cities and counties to mobilize on behalf of animals in case of disaster.

ASPCA Adoption Center Externship

Apply for the ASPCA Adoption Center's Externship and join a team of skilled shelter medical, behavior, and sheltering professionals to gain hands-on shelter medicine experience. Located in New York, NY.

2025 ASPCA Reimagining Racers: Grants for Adopting Out Retired Racehorses

ASPCA Right Horse Adoption Partners, Industry Partners, and organizations in the Warm-Up Ring are invited to apply for a grant to support programs aimed at adopting out retired Thoroughbred racehorses.

9 Brilliant Dog Promotion Ideas

Use these 9 promotions from shelters and rescues throughout the country to set your creative muse free!

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

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