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Marketing Strategies for Cat Adoptions

Take a look at these great cat promotional campaigns from your colleagues around the country.

Rover Exposure: 3 Strategies for Marketing Foster Dogs and Cats

Expose foster animals to potential adopters with fun and creative techniques.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

4 Effective Strategies to Adopt Out Foster Kittens

Learn four effective ways to find homes for foster kittens, including Adoption Ambassadors, mega-adoption events, pet supply stores and relocation.

Turn your Foster Caregivers into Expert Marketers

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

ASPCA Survey: Strategies to Increase Participation in Kitten Foster Programs in High Shelter Intake Communities

Read a recent ASPCA study that identifies barriers and opportunities to increase kitten foster volunteers in high kitten shelter intake communities.