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Expert Tips for Telling, Pitching & Sharing Your Stories

Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.

3 Tips for Growing Your Own Adopters by Welcoming First-Time Horse Owners

Discover how one agency has found success cultivating their community’s horse enthusiasts into quality adopters—and how you can do the same.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

How to Improve Equine Adoption Profiles to Increase Adoptions

Help horses put their best hooves forward by improving adoption profiles. With a few enhancements, you’ll increase successful adoptions.

6 Steps to Create an Adoption Academy and Increase Horse Adoptions

Learn six steps to create an equine adoption academy and grow your own horse adopters.

How to Take Compelling Photos of Adoptable Horses

Learn how to attract equine adopters by taking compelling photos of every horse in your care.

They Did It: Created a Barn-Leasing Program to Grow Their Own Horse Adopters

Learn how an innovative barn-leasing program allows new adopters a place to board their horses and maintain the sense of community they've built with like-minded horse lovers.

6 Ways to Protect Horses While Transferring Ownership

Discover six ways to provide a safety net for horses while still transferring ownership at the time of adoption.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

They Did It: Discovered How to Find Homes for “Hard to Adopt” Equines

Learn why the West Virginia Horse Network is finding it easier to adopt out companion horses.

Join The Rescue Effect