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How Conversational Adoption Can Help You Place More Horses in Homes

Learn 5 tips for shifting to a conversational adoption approach that will enhance matchmaking and increase equine adoptions.

New Horse Adopter Guide

Share this handy guide from Horse Illustrated with all your new equine adopters.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Horse Matchmaking 101: Evaluation and Training

Learn about systems and processes that can be adopted by any shelter or rescue to increase the number of successful equine adoptions.

Adopt a Horse Month 2024 Kickoff

Join us for the campaign launch webinar where we'll share strategies to boost equine adoptions over the coming weeks and beyond.

Adopt a Horse Month Promotional Downloads and Graphics

Download your guide for Adopt a Horse Month and learn some best practices to promote your adoptable equines.

Intake Pathways for Open-Admission Horse Adoption Agencies

Equine open admission programs are a great way to serve your community and prevent horses from going to low-end auctions.

Join The Rescue Effect