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Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Updating SOPs

Your SOP should be reviewed at least once a year by all staff, department supervisors and the director.

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

Finding Foundations that Fund Animal Welfare

Check out this starter list of organizations that make giving animal-welfare grants part of their mission.

Decision-Making Cheat Sheet

Learn how to prioritize your animal sheltering work by answering these simple questions.

Top 10 Tips for Effective Animal Shelter Employee Recognition & Appreciation

Learn how to integrate staff recognition into your operations to show appreciation for your staff’s commitment and improve engagement and retention.

3 Tips to Train Volunteers with Staying Power

Follow these three training tips to ensure your volunteers are prepared for duty—and that they stick around for the long term.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Join The Rescue Effect