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They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Strategies to Increase Kitten Fostering in Communities with High Shelter Intake

Read a recent ASPCA study that identifies barriers and opportunities to increase kitten foster volunteers in high kitten shelter intake communities.

Updating SOPs

Your SOP should be reviewed at least once a year by all staff, department supervisors and the director.

Finding Foundations that Fund Animal Welfare

Check out this starter list of organizations that make giving animal-welfare grants part of their mission.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

Use a Food Calculator

Use this calculator to determine the correct amount of food for dogs and cats based on weight and life stage

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

A Pup Named Pumpernickel is ASPCA Spay/Neuter Alliance’s 500,000th Patient

As of October 11, 2022, half a million animals have been spayed and neutered by the ASPCA Spay/Neuter Alliance (ASNA). The landmark patient was a puppy named Pumpernickel.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

Join The Rescue Effect