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Using Geographic Information Systems (GIS) to Map Animal Data

Read about the ASPCA’s research into Geographic Information Systems and how it can be a powerful lifesaving tool for shelters.

Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

Retail Smarts: Selling Used Tennis Balls

Creative marketing, at your service. Learn how you can repurpose donated items for profit in your retail store.

Animal Weight Monitoring Form

This form can help shelter staff monitor the weight fluctuations of individual animals.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

They Did It: Dog Mailboxes Keep Kennels Organized

Looking for a cute and practical way to keep track of every dog’s possessions? Take a tip from this New Mexico agency and give every dog his or her own mailbox.

They Did It: Raised More Than 25% of Their Annual Fundraising Goal During One Event

What made Heart of the Valley Animal Shelter’s signature “Dog Ball” fundraiser so successful? Executive Director Marla Caulk shares her tips.

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