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8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

Top Tips for Volunteer Success in an Animal Shelter or Rescue

Read our top tips for finding, motivating, and retaining one of your most important assets – your animal shelter volunteers.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

2024 ASPCA Hurricane Response & Relief Grants Initiative

To support animals and communities impacted by Hurricanes Helene and Milton, the ASPCA is offering $1 million in grants to cover expenses of animal welfare and other organizations supporting disaster response and relief.

Stress and Animal Protection Work

Animal welfare workers can find ways to harness the energy that comes with stress, create coping strategies for managers, and prevent staff burnout.

Compassion Fatigue & Resilience Resources for Animal Shelter Staff & Volunteer Wellness

Learn essential ways to stay healthy and resilient while working in animal welfare, including tips for managing stress and preventing burnout.

A Pup Named Pumpernickel is ASPCA Spay/Neuter Alliance’s 500,000th Patient

As of October 11, 2022, half a million animals have been spayed and neutered by the ASPCA Spay/Neuter Alliance (ASNA). The landmark patient was a puppy named Pumpernickel.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Join The Rescue Effect