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They Did It: Surpassed Their Giving Tuesday Goal

See how the SPCA of Texas used compelling stories and customized messaging to exceed their 2020 Giving Tuesday goal by nearly 25%.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

5 Tips for Thanking Donors

Use these five basic tips for showing gratitude to donors, building goodwill—and potentially fostering larger donations in the future.

Creating SOPs

Find out what SOPs are, what they should contain, who benefits from having them and strategies for getting them written.

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

They Did It: DIY Capital Campaign

Learn the successful strategies employed when a Colorado large-animal sanctuary needed to raise $100,000 fast.

Updating SOPs

Your SOP should be reviewed at least once a year by all staff, department supervisors and the director.

Use a Food Calculator

Use this calculator to determine the correct amount of food for dogs and cats based on weight and life stage

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

They Did It: Raised $40,000 for a New Play Yard in Just 24 Hours

NHA raised $40K in just 24 hours for an outdoor play yard for their dogs, which provided both placement opportunities & behavioral support.

Join The Rescue Effect