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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Encouraging Research Regarding Homes for Horses

New research suggests there are 2.3 million individuals or 1.2 million households with the strong interest and capacity to adopt a homeless horse.

They Did It: How a Horse Rescue Created a Steady Revenue Stream

Find out how one equine rescue created a learning program for businesses that raises thousands of dollars each year.

How to Take Compelling Photos of Adoptable Horses

Learn how to attract equine adopters by taking compelling photos of every horse in your care.

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

6 Ways to Protect Horses While Transferring Ownership

Discover six ways to provide a safety net for horses while still transferring ownership at the time of adoption.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

Join The Rescue Effect