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Roll Out the Welcome Mat: How to Find and Support Equine Adopters

Find out how two horse rescues appeal to and support a variety of equine adopters while ensuring good matches for their horses.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

13 Social Media Tips to Increase Adoptions

Here are 13 creative tips to get equine adopters lining up outside your barn door.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

How to Place Hard-to-Adopt Equines

Do you take in equine who are challenging to place for adoption? Learn how to find good homes for your “hard to adopt” horses.

Why Equine Organizations Should Avoid Kill Pen Bail-Outs and Find Alternative Ways to Help Horses in Need

Discover the truth behind kill pen bail-outs and how adoption organizations can contribute to equine welfare efforts to help end horse slaughter.

2024 ASPCA Right Horse Grants to Amplify Adoptions and Support Community Equines

This grant opportunity is aimed at supporting programs and processes that increase adoptions, focus on owner relinquishment intake, and/or help keep owned horses home.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

Intake Pathways for Open-Admission Horse Adoption Agencies

Equine open admission programs are a great way to serve your community and prevent horses from going to low-end auctions.