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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Top 5 Reasons to Transfer Equine Ownership

Learn four reasons transferring ownership at the time of adoption is beneficial to horses, adopters and equine organizations.

6 Tips for Getting Donkeys Adopted

Need help finding homes for donkeys? Learn six donkey-adoption strategies from the Humane Society of North Texas.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Disaster-Planning Tips for Horse Owners & Rescues

Disaster planning is critical for horse owners and equine rescues, and moving large animals is a big undertaking. Download these tips to help prepare.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.