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Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

ASPCA Increases Nationwide Equine Adoption Efforts with Addition of The Right Horse Initiative

Learn about the ASPCA’s addition of The Right Horse Initiative to our roster of lifesaving programs.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

2024 ASPCA Right Horse Grants to Amplify Adoptions and Support Community Equines

This grant opportunity is aimed at supporting programs and processes that increase adoptions, focus on owner relinquishment intake, and/or help keep owned horses home.

Conair Product Donation Adds Prizes to Help a Horse Home Challenge

Conair has donated more than $300,000 in grooming supplies to the ASPCA Help a Horse Home Adoption Challenge 2019

How to Improve Equine Adoption Profiles to Increase Adoptions

Help horses put their best hooves forward by improving adoption profiles. With a few enhancements, you’ll increase successful adoptions.

6 Steps to Create an Adoption Academy and Increase Horse Adoptions

Learn six steps to create an equine adoption academy and grow your own horse adopters.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

How to Take Compelling Photos of Adoptable Horses

Learn how to attract equine adopters by taking compelling photos of every horse in your care.

Supercharge Equine Adoptions with Innovative Marketing

Looking for clever ways to promote your available equines? Discover how 3 equine organizations use creative marketing ideas to find homes for horses.

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