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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

They Did It: Hay Safety Net Helps Struggling Horse Owners

Read how one agency got social-service agencies to promote a hay safety net program that keeps horses in their homes.

Equine Fostering Q&A with Bluebonnet Equine Humane Society

Increase your capacity and place more horses into homes with fostering tips from Bluebonnet Equine Humane Society.

FAQs about Horse and Donkey Microchipping

Learn why and how to microchip horses and donkeys with these informative FAQs.

They Did It: Reduced Length of Stay Through an Efficient Intake Process

Having an intake process that accurately and efficiently assesses individual horse’s needs helps you plan the pathway to the best outcome for the horse.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

They Did It: Broodmare Adoption Programs

Discover how 2 equine organizations built broodmare placement programs to answer a unique and critical challenge in horse rescue.

They Did It: More Than Doubled Their Non-riding Horse Placements

With a focus on marketing efforts, training and care, you can find great homes for non-riding, or companion, horses.