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How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

They Did It: Created a Barn-Leasing Program to Grow Their Own Horse Adopters

Learn how an innovative barn-leasing program allows new adopters a place to board their horses and maintain the sense of community they've built with like-minded horse lovers.

Why Equine Organizations Should Avoid Kill Pen Bail-Outs and Find Alternative Ways to Help Horses in Need

Discover the truth behind kill pen bail-outs and how adoption organizations can contribute to equine welfare efforts to help end horse slaughter.

6 Steps to Create an Adoption Academy and Increase Horse Adoptions

Learn six steps to create an equine adoption academy and grow your own horse adopters.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How to Improve Equine Adoption Profiles to Increase Adoptions

Help horses put their best hooves forward by improving adoption profiles. With a few enhancements, you’ll increase successful adoptions.

How to Create a Customer-Friendly Horse Adoption Application

Discover how to welcome equine adopters to your organization with a friendly approach and simple adoption application or adoption interest survey.

Conair Product Donation Adds Prizes to Help a Horse Home Challenge

Conair has donated more than $300,000 in grooming supplies to the ASPCA Help a Horse Home Adoption Challenge 2019