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Five Steps to a Better Adoption Experience Download

This PDF details five steps to a better adoption experience, and can help you find good homes for your animals while taking a more conversational approach.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

12 Technology Tips for Virtual Meet-and-Greets

Use these technology tips to make sure your virtual meet-and-greets are glitch-free.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Matchmaking Made Easy: Conversational, Nonjudgmental Adoption Counseling Tips & Language Guide

Download these easy conversation guides to help with nonjudgmental adoption counseling that uses positive, inclusive language to build trust and increase adoptions.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.