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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

10 Ways to Thank Animal Foster Families

Try these free and low-cost tips to show gratitude for your animal shelter or rescue’s foster families.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Using Technology to Facilitate Behavior Treatments

Learn how to use technology to provide behavior and enrichment during a crisis, including remote treat dispensers, cameras, social media and video conferencing.

They Did It: Reinvented How They Talk About Behavior in Shelter Animals

Two experts provide examples and tools for messaging behavior in shelter animals that can be easily implemented into daily operations.