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How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

Effective Tips to Boost Adoptions: Reduce Barriers & Improve Experience

Learn how to increase adoptions by reducing barriers and streamlining your adoption process.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Creating Adoption Processes that Truly Support Saving Lives

Learn specific strategies for engaging staff, volunteers, and the community to increase the volume and success of your adoptions.

Shelter Behavior Roundtable: Post-Adoption Behavioral Support

Learn from our panel of experts as they explore the ins and outs of effective and efficient post-adoption behavioral support.

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

Video: Getting Your Available Animals Zoom-Ready

In this video, Renee Dunaway, ASPCA Senior Manager of the Behavior Rehabilitation Center's Learning Lab, offers tips and tricks for getting Zoom-ready.

Technology Resources for Virtual Meet-and-Greets and Adoption Processing

When conducting virtual adoptions, consider this overview of technological needs, including shelter software, electronic document signing, and web conferencing.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.