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Resources for Adopt Me Vests

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

How to Get Great Photos of Your Available Animals

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

How to Throw a Shelter Kitten Shower

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

How to Host a Dog Talent Show at Your Shelter

Learn how a talent show for dogs is a fun and engaging way to showcase animals who are available for adoption.

Waiving Adoption Fees at the ASPCA’s Adoption Center

The ASPCA Adoption Center's successful fee-waived program began in September 2008 when it launched a "Free Over Three" promotion for cats three years and older and adoptions soared!

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.