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Research on Fee-Waived Animal Adoptions

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

Adoption Ambassadors Resources: Instructions for Adoption and Payment Paperwork

Your Adoption Ambassadors need guidance when it comes to finalizing the adoption of their foster pet, and our bulleted, customizable list does the trick.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Setting Up and Preparing for Offsite Cat Adoptions

Want to reduce length of stay for cats? Here’s how to set up and prepare for successful offsite cat adoptions.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Resources for Adopt Me Vests

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

Join The Rescue Effect