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Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Use these 9 promotions from shelters and rescues throughout the country to set your creative muse free!

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

Learn the logistics of holding a virtual adoption event from Humane Rescue Alliance.

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

Download and customize protocols to help facilitate dog adoptions directly from foster to adoptive homes.

Learn five tips for working with foster families to conduct virtual adoptions.

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!